Reinhard Schneider (born 1 May 1968 in Mainz[1]) is a German business administrator and managing director of the Mainz-based family company Werner & Mertz, which is best known for its Frosch brand.

In this position, he focused the company’s sustainability strategy and advocates greater commitment from the business community to climate and environmental protection.

To achieve this goal, he founded the Recyclat Initiative with partners from the industrial sector, waste management and environmental associations in 2012.

[8] Schneider has received multiple awards in recognition of the sustainability strategy he introduced at Werner & Mertz and for the recycling initiative in particular.

He received the award from Federal President Frank-Walter Steinmeier, who justified the distinction with Schneider’s pioneering role in the business community.