[1] The brand was founded by Claire Frisbie, Andrew Herrera and Nuria Net in 2006, had no outside funding; it first received external funding in 2017, from the Hemisphere Media Group, which was used to "aggressively" expand its video content production.

In 2018, Gompf said that she "fell in love with its fresh voice and perspective" immediately, as it was the first publication she felt represented her as a U.S.-born Latina.

She then emailed the company asking for a job when it was still a recommendations newsletter and culture blog.

[3] It launched a revamped website in 2014[3][4] and moved to a full time headquarters in Bushwick, Brooklyn with 35 employees in 2016.

Film and TV editor Vanessa Erazo said they "hope to spotlight screenwriters who will create opportunities for Latino talent to thrive in front of the camera and behind it".