The song was released to rhythmic contemporary radio on May 9, 2017, as the album's fifth single in the United States.

The official remix was released on August 1, 2017, and features new verses from American rappers ASAP Rocky and Young Thug.

The music video for "Reminder", directed by Kid Studio, premiered via the Weeknd's Vevo channel on February 16, 2017.

[4] It features cameo appearances from Drake, ASAP Rocky, Travis Scott, Bryson Tiller, YG, French Montana, Metro Boomin, Belly, Nav, Derek Wise, and the Weeknd's co-manager Amir "Cash" Esmailian.

and referenced the Weeknd’s Abel Tesfaye ('No way you think if I ever decide to cut my hair like Abel') strolling around with his recently clipped dreadlocks at the 2017 Met Gala," and noted, "In his Auto-Tuned verse, Young Thug moves from referencing his humble beginnings ('I used to pray to hear my songs on the radio') to a series of financial and sexual boasts".