[2] In 2009, Maihi made her writing debut with Nga Manurere, starring Keisha Castle-Hughes.
[8] Butterfly premiered as part of the ImagineNATIVE Film Festival Māori spotlight in 2013 and screened in a programme alongside Taika Waititi’s Two Cars One Night.
[12] Maihi's feature film, Waru, which she co-wrote and co-directed in collaboration with 8 other Māori women filmmakers was made up of a series of vignettes which addressed the widespread issue of child abuse in New Zealand.
The opinion piece was published in the National Business Review on 2 February and caused so much outrage that it was soon deleted from their website.
[24] In response, Maihi started a petition calling for Bob to be stripped of his knighthood (received as a Knight Bachelor in the 1989 Queen's Birthday Honours) and on 27 March 2018, the petition (with then 68,000 signatures) was presented to parliament and received by MPs Kiri Allan and Willie Jackson.
[25] In a seven to four majority decision in April 2018, the New Zealand Media Council did not uphold a complaint about the opinion piece, but noted that the National Business Review's decision to no longer publish columns by Jones was an "appropriate response to the justified public outrage".