Sgarbi was formerly a member of the Italian Liberal Party, which was elected in Parliament in 1992, and after its dissolution in 1994 joined in Forza Italia, continuing to be MP until 2006.

The party's aim is to increase the investments in culture, which is considered the main resource for Italy.

[3] However, the party (in a joint list with Moderates in Revolution) ran its candidates in the 2018 Italian general election in the constituency of Friuli-Venezia Giulia, gaining a few hundred votes (less than 0.1% for both the Chamber of Deputies[4] and the Senate).

[5] On 23 March 2022 the party merged with the anti-lockdown association of entrepreneurs led by Umberto Carriera and changed its name to I Open Renaissance (Io Apro Rinascimento).

[6][7] In the 2022 election, Sgarbi ran in the single-member district of Bologna, losing against the centre-left candidate, Pier Ferdinando Casini.