Upon checking the site's email inbox in 2008, he found hundreds of messages requesting contract killing services, but he considered none to be serious.

Afterwards, Innes converted RentAHitman.com to a supposed front for a contract killing agency, though he included numerous jokes in its content to clearly signal the site is a parody.

Despite this, Innes' site has resulted in several further convictions for those attempting to employ the supposed services, as he checks messages sent to him and refers any serious requests to law enforcement agencies.

[5] Innes checked the email inbox he had associated with the website in 2008 and found he had 250–300 messages requesting the services of contract killers (i.e. hitmen) or asking for employment in the field.

She requested that he carry out the murders of three of her family members in the United Kingdom, claiming they had cheated her out of an inheritance.

She served four months in Canadian prison for soliciting murder before being extradited to the United Kingdom, where she was wanted on other serious charges.

[5][3] After this case, Innes decided to continue to run the website and to rebrand it as a fake contract killing agency.

[5] After receiving several emails from people who wished to be hired as hitmen, Innes added a "Careers" page to the website, with a fake employment application.

[5][7] For a time, Innes received a lot of enquiries from Indonesia as a result of his site being mentioned in an Indonesian YouTube video about the dark web.