The chain markets clothing, footwear, jewelry, bags, and fashion accessories.

In 1993, the Renuar Group was founded by businessmen Eli Berkowitz and Yossi Brosh.

A year later, in 1994, Serge Deri joined them, and since then he has served as Group CEO.

The Renuar Group has branches spread nationwide at the largest malls in Israel.

Most of the sales points operated by the Group are sold through both its owned stores and through a franchise set.