R*E*P*E*A*T began as a fanzine, started in 1994 by Cambridge schoolteacher Richard Rose under his stage name Rosey R*E*P*E*A*T. Originally a messy cut and paste homage to the literature and adrenaline fuelled genius of Manic Street Preachers, it grew in subsequent issues to include articles about the local and national music scene, socialist and anti-racist issues and other polemical rants, images, poems and opinions.
Repeat Records has subsequently released records by such bands as Miss Black America,[2] The Dawn Parade, Chris TT, Attila the Stockbroker, Johnny Panic, Horse Party and S*M*A*S*H as well as local groups including The Baby Seals, The Virgin Suicides, Deep City and Beverley Kills.
[3] The label works closely with like-minded allies in Bury St Edmunds 'Rock City', and has released a series of vinyl albums 'This is the Sound of Sugar Town' championing the scene, featuring the likes of Horse Party, Gaffa Tape Sandy and Tundra.
[5] In 2022 the trick was repeated when Swansea's Atomic Beat Boys released their own take on the Shampoo (duo) classic Trouble, recorded in their year 6 classroom, along with remixes by local legends Helen Love and Teen Anthems.
In 2018 Rose and the label returned to hometown Swansea where they continue to promote gigs, encourage new writers, and release records.