Reply is a global company, headquartered in Italy that specialises in consulting, system integration and digital services, with a focus on the design and implementation of solutions based on the web and social networks.

Reply's revenue increased from €33.3 million in 2000, the year the company was listed[1] on the STAR segment of the Italian Stock Exchange (Borsa Italiana), to €2.12 billion and 15,000 employees in 2023.

[2] Founded in 1996 in Turin by a group of IT managers led by Mario Rizzante[3] the company uses a network model, consisting of dozens of companies (controlled by a parent company and each focused on a specific business) operating in various sectors such as big data, cloud computing, digital media and internet of things.

[5] According to Forbes, in 2004 it was among the top 25 Italian companies with the highest growth rate.

[6] Thanks to the companies of its network, Reply operates in the following sectors: Tatiana Rizzante and her brother Filippo own a 12.91% stake each in Alika, the holding company that owns 53.5% of Reply.