The founders of the company are Marek Piechocki, a civil engineering graduate from the Gdańsk University of Technology and businessman Jerzy Lubianiec.

The store is located on the city's major shopping street Corso Vittorio Emanuele II and is part of the refocus on Western Europe strategy.

[22] Besides Poland, stores are located in Austria, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Egypt, Estonia, Finland, France, Germany, Great Britain, Hungary, Israel, Italy, Kazakhstan, Kuwait, Latvia, Lithuania, North Macedonia, Qatar, Romania, Serbia, Saudi Arabia, Slovakia, Slovenia, Ukraine, and the United Arab Emirates.

The company has collaborated with a number of artists and models who participated in advertising campaigns, including Kate Moss,[23] Kendall Jenner,[24][25] Cindy Crawford,[26] Brooklyn Beckham,[27] Cara Delavigne, Freja Beha Erichsen,[28] Georgia May Jagger,[29] Magdalena Frąckowiak,[30] Anne Vyalitsyna,[31] Adwoa Aboah, Jourdan Dunn, Jon Kortajarena, Irina Shayk[32] and Anna Jagodzińska.

[38] In July 2022 it was announced that LPP sold its stores in Russia to a company "Far East Services - FZCO" registered in the United Arab Emirates.