Currently edited by Chioma Nnadi, British Vogue is said to link fashion to high society and class, teaching its readers how to 'assume a distinctively chic and modern appearance'.

[5] During the First World War, Condé Nast, Vogue's publisher, had to deal with restrictions on overseas shipping as well as paper shortages in America.

It featured articles on 'society and sporting news... Health and beauty advice... travelogues... and editorials', making it a 'skillfully mixed cocktail'.

[citation needed] In 2016, Shulman collaborated with photographer Josh Olins to shoot Catherine, Duchess of Cambridge on the cover of Vogue's centenary issue.

The photographs were subsequently featured in the National Portrait Gallery, London[11] The magazine under Shulman was the subject of Richard Macer's behind-the-scenes BBC documentary, Absolutely Fashion: Inside British Vogue (2016).

[12] Condé Nast International Chairman and CEO Jonathan Newhouse announced him as the successor to Alexandra Shulman, calling Enninful "an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist", adding that "by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue".

[13] The magazine's September 2020 triple gatefold cover featured pictures of 20 activists often associated with the Black Lives Matter movement, including Marcus Rashford and Adwoa Aboah.