The idea of establishing the organization took shape after Deri witnessed a protest of the Boycott, Divestment and Sanctions movement in Ireland, where spokesmen for BDS grounded their arguments against Israel's treatment of Palestinians with material obtained from Israeli NGOs, such as Breaking the Silence.
Deri felt that there was distortion in the way that this material was presented, and decided to combat such misinformation by forming a forum of reserve soldiers who could respond to allegations of misconduct.
The objective of the organization is to expose BDS supporters both in Israel and on campuses across the United States, to share the Israeli point of view about the Israeli–Palestinian conflict, and to make it more accessible and understandable to the public.
Among other things, the organization has established a hotline for former and current IDF soldiers that suffered from harassment from Breaking the Silence asking them (after operation "Tzuk Eitan") to give testimonies from the battles.
In the response video, posted by Reservists on Duty, Issacharoff's commander and a dozen of his platoon's soldiers stood in front of the camera, and claim that his testimony is a lie and his story didn't happen.
[8] This event led the Minister of Justice, Ayelet Shaked, to ask the Attorney General of Israel, Avichai Mandelblit, to investigate Issaharof and prosecute him if his story (that he beat a Palestinian) was true.