[1] The group's directors include Zewditu Gebreyohanes, appointed by Boris Johnson as a trustee of the Victoria and Albert Museum,[4] and Neil Record, the chairman of the Institute of Economic Affairs.

Firstly, to abolish the chairman's discretionary proxy vote, and secondly to create an independent office of ombudsman 'to ensure the national trust remains accountable to its supporters'.

[1] Restore Trust also encouraged its supporters to vote for candidates from its proposed list which included historian Jeremy Black, conservative historian and activist Zareer Masani, and Stephen Green of the Christian Voice advocacy group.

[3] In response to the campaign, the National Trust's director of communications, Celia Richardson, said that she found the idea of "paid-for canvassing for places on our council" to be a "new and concerning" development.

[6][7] Restore Trust has attracted critical commentary in the news media; critics such as the Good Law Project have alleged that Restore Trust is engaged in astroturfing due to hidden connections with political lobbying groups.