RethinkX is a think tank founded by Tony Seba and James Arbib that focuses on identifying disruptive innovations that could soon impact society.
[6][7][8][9][10][11][12] Critics generally agreed that the transition to TaaS would happen, but that it would take longer and/or be less complete than RethinkX predicted, for reasons that were: "Rethinking Transportation 2020–2030" and its precursors (Solar Trillions[21] and Clean Energy Disruption[22]) made specific predictions for the future prices of solar energy, lithium-ion batteries, electric vehicles, and other items, for each year between their respective dates of publication and 2035.
North Dakota State University livestock economist Tim Petry noted in the Australian beef industry magazine Beef Central that RethinkX's report "was written by Silicon Valley hi-tech people who want to lure billionaire investors to invest in their companies.
[42][33][43] A spokesman for the US's National Milk Producers Federation[44] told FoodNavigator[38] that "This report would have you believe that in 11 short years we will be living in The Jetsons, with consumers massively adopting industrially-developed, untested food-like products on their way to vegan fantasyland."
"[46]: 5 Rethinking Humanity asserts[46]: 5 that each of the five "foundational sectors" that underpin the global economy—information, energy, food, transportation, and materials—"will be disrupted in the period 2020–2033, costs will fall by 10x or more, while production processes an order of magnitude (10x) more efficient will use 90% fewer natural resources with 10x-100x less waste."