Produced and released eight years into the war,[1] at a time when Congress was considering sending tens of thousands of new troops to Afghanistan,[2] the film asks the American public to reconsider basic questions about the conflict, such as how much will it cost, in lives and money?

[7] Part 2: The Most Dangerous Country in the World argues that the ongoing conflict may further destabilized Pakistan, an unpredictable and volatile nuclear power.

[6] Part 6: Security features a variety of CIA and other experts predict that this military action will ultimately make the US less safe, increase anti-American sentiment abroad, and create more terrorists.

The key message, that military solutions won't change ingrained political, social and economic problems in Afghanistan, lead to the conclusion that US policy needed to be rethought to reflect that reality.

In July 2009, Greenwald and Brave New Films successfully helped retired Corporal Rick Reyes and other veterans testify before Sen. John Kerry and the Senate Committee on Foreign Relations.

[13] By July 18, 2010, the Rethink Afghanistan campaign had become part of the major media narrative, to the point that Newsweek borrowed the title and idea for their cover story.