[1][2] Founded by filmmaker Robert Greenwald, BNF produces feature-length documentaries and investigative videos that seek "to educate, influence and empower viewers to take action around issues that matter.
[5] He teamed up with Richard Ray Perez and Joan Sekler to create his first nonfiction film, Unprecedented: The 2000 Presidential Election (2002), about the controversial poll results from Florida.
[6] Uncovered, about the government and media push for the invasion of Iraq in 2003, was distributed through the websites of influential partner organizations such as MoveOn.org, the Nation and the Center for American Progress.
In keeping with a developing philosophy of including the audience as active participants in the process,[14] BNF invited 1500 volunteers across the country to shoot footage of their local Walmarts for the film.
In order to facilitate arranging the house party screenings that had become a hallmark of BNF, Gilliam invented Brave New Theatres, described as a mashup between "My-Space, and Evite and Moviefone.
[14] BNF started a YouTube channel[18] which they populated with hundreds of short viral videos about a variety of progressive issues, including criticism of Fox News; military policy on LGBT servicemen and women; Power Without Petroleum; and much more.
[19] At the same time, BNF was developing their multimedia approach to include blogs, websites, petitions, Facebook pages and Twitter accounts with millions of followers.
[18] McCain found himself forced to respond to embarrassing questions about how many homes he owned[21] – a serious issue amidst a historic housing crisis – as well as his spiritual leaders[22] and his health,[23] among other topics.
For Unmanned, BNF brought drone strike survivors to Washington, and for the first time, congresspeople heard eyewitness testimony from civilians on the ground in Pakistan.
[29] Brave New Films’ work "challenge(s) the political discourses of some of the most powerful figures and institutions in U.S. society, including a sitting president and his administration.