Reuters Market Light

Ltd., formerly known as Reuters Market Light, was a business that provided technology and data analytics solutions to farmers and the agriculture value chain in India.

[2] They offered services to farmers including tailored information about crops and markets, information sharing through SMS, communication in the local language, farming tips based on local and international standards, user-friendly interface across all handsets and telecom operators, and rural outlets to facilitate easy accessibility for farmers with grievances.

Initial research suggested that farmers lacked relevant, reliable, timely and consistent information and commerce support to improve their productivity, reduce their crop losses and realize fair prices for their produce.

Realizing the potential in the idea, Thomson Reuters incubated RML as an internal start-up as part of its global innovation program.

RML also worked with state and central governments and partnered with other telecom businesses, including as Nokia, Idea, Airtel, and Vodafone.