Rev is a 7% ABV vodka-based cola beverage (alcopop), infused with guarana.

The malt version is currently available in 3 flavours in Quebec: Original ("Blue"), Watermelon + Grapefruit ("Red"), and Mulberry ("Purple").

[citation needed] Rev was introduced in April 2000, as a beverage marketed towards rave and nightclub culture.

[6] Rev when combined with Jägermeister makes a drink called a "Rev-Bomb", a variation of a Jägerbomb.

Canadian indie rock band Alvvays titled their third studio album, Blue Rev (2022), after the drink.