Lewis H. Glaser, a California entrepreneur, founded a plastics molding firm called "Precision Specialties" in Hollywood in 1943.

The building line was extensive, including a farm group, a suburban passenger station, and a variety of utility structures.

[9] The 1911 Maxwell and 1910 Model T were about 1:16 scale and called "Action Pull Toys", which consisted of a wound thin metal cord with a plastic handle.

[7] These new 1:32 toys met with great success and sold much better than the larger Maxwell, even though it was made famous by Jack Benny's radio show, circa 1943.

The original larger cars were discontinued and Revell focused on the newer kits, with the Gowland hot air balloon logo still shown on the green, yellow, orange or blue boxes.

[9] Box information shows models were offered in at least four series, not including the Maxwell and four other Highway Pioneers released in UK (from the Hudson Miniature molds).

Series two was 1914 Stutz Bearcat, 1915 Ford Model T Sedan, 1908 Buick Rumble, 1910 Studebaker, and a 1910 Cadillac (later the Olds delivery was substituted).

Models in the "Highway Pioneers" series were commonly retooled and later offered by a number of other companies including Premier, Lincoln International, J & L Randall Ltd ("Merit" brand), Lodela (licensed in Mexico) Crush, and Minicraft.

Revell acquire five non-Gowland designs, like the 1911 Maxwell offered by Hudson Miniatures of Scranton, Pennsylvania, appeared in 1952 under the "Lil' Old Timers" name.

[12] Another kit related to pop culture, was the 1956 Lincoln Futura concept car – a vehicle that, with out-of-this-world bubble windows, would eventually become George Barris's Batmobile.

[13] Starting in the late 1950s, model kits began to veer away strongly from stock presentations and focus on customizing, hot rodding, and racing.

This trend showed both the extensive new marketing reach of the hobby as well as the pervasive individuality portrayed in American car customizing.

[9] Hawk Models would use Bill Campbell's "'Weird-Ohs" like "Davey" the wild motor-bike rider and "Digger" the dragster, and later, Monogram would hire designer Tom Daniel.

At this time, Roth created the bubble-glassed "Beatnik Bandit" (later made even more famous when produced by Hot Wheels), the double engined "Mysterion", the asymmetrical "Orbitron", the "Outlaw" (a highly styled T bucket), and the "Road Agent".

[17] Soon thereafter, the company opened a "Revell Raceway" commercial slot car racing facility at 6840 La Tijera Boulevard, Los Angeles, California, actively demonstrating six track configurations that commercial slot car racing businesses could order for fabrication by Revell, with prices ranging from $2,500 to $8,000.

During the 1970s, this company started developing and manufacturing its own lines of model kits independently and outside the direct control of Revell, USA.

While separate, the German products continued to be advertised on the American company web site, and its logo was almost identical to that of Revell in the United States.

Besides an array of airplane and military kits, Revell Germany has also made a variety of 1:24 and 1:18 scale accurately rendered pre-assembled die-cast model cars.

[19] Starting around 2000, the company simplified its diecast line calling it simply, "Revell Metal", as opposed to plastic seen in the kits.

The postwar decade cars' interiors are consistently authentically decorated in period grey and white colours typical of the austerity of the times.

In 1994, Revell-Monogram was purchased by Hallmark Cards as part of its Binney and Smith division (the owners of famous Crayola crayons).

On April 17, 2018, it was announced that international investment group Quantum Capital Partners (QCP) would be taking over operations of Revell.

[28] *This list is incomplete, please help out and add more products In the movie Back to the Future, George McFly's past self in 1955 has a Revell 1/120 B-29 model.