[1] Built for Excel – and designed by Alfred S. Alschuler,[2] the manufacturing facility was located at 320 E. 21st St., Chicago, Illinois.

In order to grow that business further the company took over their primary lens and shutter supplier, New Jersey–based Wollensak Optical Co.

The Revere brand name had become synonymous with budget cameras; soon after the take-over Wollensak models appeared that were mechanically almost-identical to the standard Revere models but had better lenses, more stylish casing, and sold for a premium price.

[citation needed] Revere, starting probably in the 1950s, produced a rotary grinding hand tool similar to the Dremel Moto-tool.

The standard product included a table mount and a system for duplicating objects, adaptable to the Dremel without modification.