The company was established in 1997 in Detroit, Michigan[1] by noted guitar and amplifier technician Joe Naylor, a graduate of the Roberto-Venn School of Luthiery.

Reverend guitars are known for their combination of unorthodox construction methods, retro design, playability and affordable price.

Inspired by semi-hollow designs produced by Silvertone as well as the venerable Gibson ES-335, the original Reverend models were constructed using a core of solid mahogany surrounded by acoustic chambers.

[3] A strip of molded plastic provided the frame while the front and back of the guitar was constructed of phenolic laminate sheets in a variety of colors and finishes.

The company was bought by Ken and Penny Haas in 2010, and Joe Naylor retained his role as the designer and technical advisor.

[8] Reverend Guitars signature models have been created with several notable artists, including Billy Corgan,[9] Reeves Gabrels,[10] and Mike Watt.