[6] In essence, their message warns that "the periphery of today's global business environment is where innovation potential is the highest... Edges define and describe the borders of companies, markets, industries, geographies, intellectual disciplines, and generations.
They are the places where unmet customer needs find unexpected solutions, where disruptive innovations and blue oceans get birthed, and where edge capabilities transform the core competencies of the corporation.
Prahalad[8] explains that there are five ways in which resource-starved developing countries lead rich nations: 1) affordability, 2) leapfrog technologies, 3) service ecosystems, 4) robust systems, and 5) add-on applications.
Built for markets in India and South Africa, there is surprising potential for these apps as a low-cost cloud computing platform.
– Procter & Gamble found that a honey-based cold remedy created for Mexico also had a profitable market in Europe and the United States.
– Nestlé learned that it could sell its low-cost, low-fat dried noodles originally created for rural India and position the same product as a healthy alternative in Australia and New Zealand.