This youth initiative is designed to provide young people from underserved and diverse communities the opportunity to play baseball and softball.

Working as a scout for the Detroit Tigers of Major League Baseball (MLB) following his playing career, John Young noticed a lack of African American prospects.

[1] Darryl Strawberry and Eric Davis, African American baseball players from Southern California, devoted time and money to help the program.

[5][6] The RBI program has received support from KPMG, the Cal Ripken, Sr. Foundation, Louisville Slugger, New Balance, Rawlings, Wilson Sporting Goods, and Outdoor Cap.

[15] Alumni of the RBI program include major leaguers CC Sabathia, Jimmy Rollins, Coco Crisp, James Loney, Carl Crawford, B. J. Upton, Justin Upton, Julio Borbon, Efren Navarro, Ricky Romero, Yovani Gallardo, Chris Young, J. P. Crawford, Dominic Smith, and James McDonald, as well as MLB draftees Brice Matthews and Jurrangelo Cijntje.