In an interview with New Zealand radio station, The Edge FM, she explained that the lyric "rewind five times" represents five separate occasions that she would like to forget.

Unfortunately the relationship didn't end very well, we had a falling out that made me see things differently and that's when I got inspiration to write ‘Rewind’.

All together the song is about me remembering that the relationship was good at the time, however, the way it ended made me think it would be easier to forget the whole thing.

[2] McDell states it is her first professional music video in comparison to the laid-back, do-it-yourself feel of "You'll Never Take That Away".

It features flashback scenes of happy memories which eventuate to a critical point in the relationship where it falls apart, ending with McDell finding comfort in music.