Reynolds Metals Company leased, and later bought, six government defense plants that were up for disposal.
After the Second World War, the sense of aluminum's utility expanded to include its ornamental characteristics.
By repurposing military by-products into consumer goods, aluminum was now being marketed for its decorative appeal as well, creating a product of both functional and eye-catching qualities.
[5] Reynolds advertised aluminum for its multi-faceted property, now reaching areas of fashion, home improvement, and architecture.
Richard S. Reynolds Jr. succeeded his father as president in 1948 and under his leadership, the company underwent a major expansion with operations extended to countries around the world such as Venezuela and the Philippines.
However, when Reynolds Metals developed the world's first aluminum submarine, the Aluminaut, the experimental product participated in a key rescue.
Aluminaut's assistance enabled Woods Hole Oceanographic Institution to continue operating its submersible.
[citation needed] The former Reynolds Metals Company International Headquarters building is in Henrico County, Virginia, near Richmond.
Built 67 years ago, it is a Modernist building designed by the architect Gordon Bunshaft of Skidmore, Owings & Merrill.
[11][12] Making extensive use of aluminum, down to threads in the carpeting, it is now owned by the University of Richmond and serves as the worldwide headquarters of Altria Group.
Alcoa's Reynolds division was a leader in household baking and cooking products, which included Cut-Rite Wax Paper.