Rhetorical circulation is a concept referring to the ways that texts and discourses move through time and space.
The concept seems to have been applied to texts sometime in the mid-1800s,[1] and it is considered, by most scholars, to be either subordinate to or synonymous with the canon of rhetorical delivery, or pronuntiatio.
Books can be loaned; Internet memes can be shared; speeches can be overheard; YouTube videos can be embedded in web pages.
Social theorist Michael Warner has suggested that rhetorical circulation creates audiences he calls 'publics'.
Jenny Edbauer suggests that rhetoric be seen as ecological rather than situational, where circulating texts constantly transform and condition composers, audiences, and each other.
Marx critiques the theories of classical economics, where economists like David Ricardo and Jean-Baptiste Say proposed a model of production, distribution, exchange, and consumption.
[7] Recently, scholars have demonstrated how the circulation of internet memes participates in the transformation of science and environmental communications for digital publics.