Rhone Apparel

Founded in 2014 by brothers Nate and Ben Checketts, we exist to inspire, equip, and support individuals in their pursuit of progress—both physically and mentally.

With a relentless focus on performance, innovation, and style, our products are engineered to move with you—wherever the pursuit takes you.

By the end of 2025, Rhone will operate 22 retail stores across the U.S., each serving as a hub for community, connection, and the Forever Forward mindset.

[1][2][3] Flatlock stitching, where the seams lie flat with edges of fabric butting together rather than folding together, is used to avoid chafing.

[6] The company sometimes stitches or adheres inspirational messages onto its products, such as "Don't Die Without a Few Scars" or "What We Do in Life Echoes in Eternity.