[8] Grupo Elektra expanded further and became Mexico's biggest consumer-finance company when, in 2002, it won the first banking license granted to any Mexican institution in nearly a decade.

However, in early 2015, Grupo Salinas announced the sale of Iusacell to AT&T[10] Today, with Totalplay, offers the most innovative internet and television services and telephony via fiber optics to home.

[11] In 2012, Grupo Elektra acquired Advance America, —currently Purpose Financial[12]—, a company that provides short-term non- bank loans in the United States.

[3] Salinas has participated and addressed The World Economic Forum, The Economist Roundtable on Mexico, the Young Presidents' Organization, UCLA, the Institute of the Americas, Harvard Business School and TED, where he discussed issues related to globalization, education, entrepreneurship, freedom and opportunity in the BOP.

His articles have been published in The New York Times, The Boston Globe, The Hill, Newsweek in Spanish, La Opinión, and regularly writes in the Mexican press.

[14] Salinas formed the nonprofit Fundación Azteca in 1997 to address a broad range of social problems with ongoing campaigns in healthcare and nutrition, education, and the protection of the environment.

In April 2021, the Ricardo B. Salinas Pliego Center was inaugurated,[15][16] a space that seeks to promote the development of ideas that contribute to the transformation of Mexico, based on six lines of action: Freedom, Rule of Law, Education, Leadership, Art and Culture, and Innovation and Entrepreneurship.

Esteban Moctezuma (ex-Secretary of Interior of PRI President Ernesto Zedillo), was appointed as chief executive officer of Fundación Azteca in 2002 by Salinas Pliego.

[27] The Federal Electoral Institute (IFE) and its president, Leonardo Valdés Zurita, asked for TV Azteca to not air the game at the same time as the presidential debate.

[28] In addition, the electoral councils in Mexico recognized that this incident will leave the Mexican people with two difficult dilemmas: "watch football or the presidential debate between Josefina Vázquez Mota (PAN), Enrique Peña Nieto (PRI), Andrés Manuel López Obrador (PRD) and Gabriel Quadri de la Torre (PANAL).

[34] During the COVID-19 pandemic, Salinas Pliego (previously an economic ally of President López Obrador) repeatedly called the public to ignore official social distancing and quarantine measures, expressing concerns that the economy and freedom should not be tampered with.