He graduated from art school with a specialization in photography,[1] Schicchi began by being a photographer for a magazine named Epoca, traveling around to several places of the world, including war zones.
[2][3] After meeting Ilona Staller, both acted as hosts of the radio show Voulez-vous coucher avec moi?
featuring discussions about sex, with live calls from the audience.
[2] In 1983 the duo founded the model agency Diva Futura.
[2] Moana Pozzi was another source of popularity for Schicchi; Pozzi was the face of Schicchi's "Partito dell'Amore" (Love Party), a party that served parody of other Italian political parties: in 1990, the Love Party was unable to cross over the minimum limit for admission into the lowest Chamber, yet it still amassed a significant number of votes for Pozzi.