Since then, Rice Is Nice has signed and released the works of a number of Australian artists, the musical genres of which vary greatly.
In 2018, Rice Is Nice celebrated its tenth birthday, with a showcase at Melbourne Music Week and performances from SPOD, Sarah Mary Chadwick, Summer Flake, Richard in Your Mind, Straight Arrows and Rebel Yell.
Being interviewed by LNWY in the lead up to the anniversary, Wilson said of the Rice Is Nice catalogue, "Everyone on the label is different, and they’re all doing what they do really well.
[2] Julia Wilson has a long-standing friendship with Henry Rollins, who is a vocal supporter of Rice Is Nice.
Rollins has featured Rice Is Nice's catalogue of artists on his radio show on KCRW, and in August 2015, invited Wilson to co-host and curate the program with him.