[citation needed] The variety was created in 2002 by the Rice Science Center, Kasetsart University, Kamphaeng Saen Campus, Nakhon Pathom, Thailand.
[citation needed] The outcome is a soft, deep purple whole grain rice.
Riceberry is grown primarily in northern and northeastern Thailand.
[citation needed] The wet season months of August through December are suitable for riceberry planting.
[citation needed] The Commerce Ministry aims to increase riceberry cultivation from 5,000 rai to 20,000 rai (3,200 hectares) by 2018 to address in the world market demand for organic brown rice.