"[10][11] The first post went viral with a picture of Michael Dell's teenage son enjoying a buffet on the family jet on the way to Fiji, taken by his sister.
[1][2][12] The identity of who was behind Rich Kids of Instagram remained secret for eight years, leading to comparisons with the Netflix show Gossip Girl.
[1] RKOI officially changed its name to Rich Kids of the Internet after receiving a legal letter from Facebook, which acquired Instagram.
[1] Influencers regularly featured on RKOI included Tiffany Trump, daughter of the American president; Christian Combs, son of Sean "Diddy" Combs; EJ Johnson, son of basketball star Magic Johnson; hotel heir Baron Hilton; Indian entrepreneur Evan Luthra; and Modolvan Daria Radionova.
[16] It also became the basis for a 2014 novel called Rich Kids of Instagram, co-authored by the creator of RKOI and Maya Sloan.