Richard Martin Lusinga (born 26 October 1990), known professionally as Rich Mavoko, is a Tanzanian singer and songwriter.
Rich Mavoko's departure from WCB Wasafi was mired in controversy, with many speculating as to why he ultimately decided to leave the label.
When questioned, Mavoko attributed his swift departure to an alleged top down pyramid structure at the label, with one artist receiving greater investment than others; he also mentioned unfair contractual terms as one of his reasons for seeking to terminate his contract with the label and for seeking legal redress.
It has since been reported that the two may soon be label mates again, if Rich Mavoko accepts Harmonize's invitation to sign to his newly formed Konde Music Worldwide.
When it was reported that he was dating fellow Tanzanian artist Lulu Diva in 2020 he was quick dispelled these rumours.