[10] One of Pascale's most notable articles – on Honda's success in breaking into the US motorcycle market in the 1960's – is often referenced in the Lean, Agile and strategy communities.

[12][13] It is considered notable for describing close customer observation as you experiment and learn your way toward finding your business strategy.

In the article Pascale coins the phrase “adaptive persistence,” meaning that many priorities become clear only as you strive to move toward something rather than through advance planning.

In The Power of Positive Deviance, he took the lead in writing up observations and reflections based on the work of his co-authors Jerry and Monique Sternin, fieldworkers and Positive Deviance practitioners who had undertaken Peace Corps child development work in Vietnam, observed by Pascale.

The work of the Sternins was also observed in Bangladesh, Indonesia, Myanmar, Uganda, Argentina and the Pittsburgh VA Hospital and incorporated into the book.