Born at Weasenham, near Great Massingham in Norfolk, Coke is the elder son of Major Richard Lovel Coke (1918–2001) and Molly (née Fletcher), a daughter of Walter Townshend Fletcher.
[2] He was educated at Radley College[1] and Sandhurst and commissioned into the Scots Guards.
[3] After four years in the army, he followed a financial services career in the City of London, before going to work in Canada and the United States.
A climate change denier, Coke has said he is "fundamentally opposed to the climate change scam which is causing fuel poverty and the monstrous wind turbines that threaten so much of our most picturesque countryside.
"[4]At the Norfolk County Council election on 2 May 2013, Coke was elected to represent the Gayton and Nar Valley electoral division and a few days later was chosen as leader of the county council's UKIP group of fifteen councillors,[5] making him "leader of the opposition".