[2] It was originally known as Richway, a Rich's Company with a more bluish logo than the later orange and black theme under Federated ownership.

Richway's first stores opened on March 4, 1970 in metro Atlanta with subsequent suburban locations in Smyrna, Sandy Springs, Tucker and College Park.

These original locations were known for their distinctive raised-wedge skylights that are still found today, yet these were boarded/covered up and hidden by drop ceilings in most subsequent building uses.

The distinctive sunrise logo in its final and well-known form was designed by Robert Graham Sanderson, an art director for the chain in Atlanta.

The 2000 movie Road Trip used the front of the location at 2400 North Druid Hills Rd in Atlanta, GA (T377) before it was rebuilt in 2002.

The Richway in Forest Park is now the Scott Antique Market, still with the open wedge skylights and much of the original prototype.

The Richway in north Marietta is today an office for Wellstar (which owns nearby Kennestone Hospital), since the Target moved a few miles northeast on Sandy Plains Road, not long after the Town Center at Cobb store opened in 1995.

The Richway in College Park was converted to a Target in 1989, and closed in early 1998 after store #0778 in nearby Fayetteville opened.

The Target store on North Druid Hills in Briarcliff Heights, rebuilt in 2002, remains operational.

The Sandy Springs store closed in early October 2008 for a new one farther south on Roswell Road, and has been demolished.

The site was rebuilt as a BJ's Wholesale Club but is vacant as of 2013; another on Tyvola Road was torn down after the Target store relocated to Carolina Pavilion.

In addition to the above-mentioned, two former Richway locations in Palm Beach County, Florida were also purchased and turned into Target stores.