Shortly thereafter, Vannoy closed its doors and Bassman formed Celebrity Services, to provide representation to the region's leading professional and Olympics athletes.

He is probably best known for his work in Mixed Martial Arts,[1][2] in which he owned and operated Valor Fighting, managed many of the world's top Heavyweights, including Mark Coleman, Mark Kerr, Oleg Taktarov, Butterbean and Tank Abbott and consulted for industry leader K-1, and in Professional Wrestling,[3][4] where he founded, owned and operated Ultimate Pro Wrestling ("UPW"), consulted for industry leader World Wrestling Entertainment, and discovered, trained and managed many top stars, such as Sting,[5] The Ultimate Warrior,[6] John Cena,[7][8] The Miz, Chris Masters, Luther Reigns, Nathan Jones, and Jon Heidenreich.

Bassman was scheduled to release his autobiography, "Been There, Done That," in 2013, after turning down a deal with leading publisher Simon & Schuster, and successfully raising funds through Kickstarter to self-publish.

In July 2013, Bassman underwent a series of epidural injections to relieve chronic pain resulting from his years of involvement in the Mixed Martial Arts and Professional Wrestling professions.

Ken Shamrock, Ivory, Superfly Jimmy Snuka, Christopher Daniels, Frankie Kazarian, Scott Hall and Kevin Nash all wrestled on this show.