Born in Detroit, Lax's interest in magic began at age 5, inspired by David Copperfield.

From 2011 to 2013, Lax worked as a behind-the-scenes consultant for Copperfield and wrote two books about Las Vegas.

He performed an original card trick called Binary Code, and was the only contestant to fool Penn & Teller during the episode.

Notable content created by Richard Lax's network includes pranks, life hacks, "shocking interactions between strangers" (some of which were pre-existing clips purchased from sites like Jukin Media) "weird inspirational content", and gross-out videos featuring food.

[13] Lax's network was severely negatively impacted by changes to Facebook's algorithm in March 2022 that penalised "watchbait" videos that create "arbitrary" curiosity gaps or "promise sensational revelations".