It was originally shown on Spike TV and RedMoxie and was also broadcast on MuchMusic and ESPN with a licensing agreement to MTV Networks.
The show was owned and executive produced by Lashan Browning and Monica Taylor, hosted by hip-hop DJ and car enthusiast Funkmaster Flex.
Celebrities featured include Eminem, Donovan McNabb, Queen Latifah, 50 Cent, Ja Rule, Lil' Kim, Ludacris, Dave Chappelle, Gene Simmons, Ashanti, Wyclef Jean, Moby, Dave Navarro, Travis Barker and Mariah Carey.
Flex also travels to America's biggest car shows to document the latest innovations in automotive technology, and tries out new hydraulic systems, rims, engines, and other high-valued accessories.
It was also the first hip-hop influenced urban automotive reality show that paved the way and set the standard for shows such as Pimp My Ride, Rides, The Kustomizer, Unique Whips, King of Cars, Street Customs, Automotive Rhythms, Fast Machines with Funkmaster Flex, Unique Autosports: Miami among others.