Dope Snow www.dopesnow.com Ridestore AB is an online-focused retailer of snowboard, ski, and outdoor apparel and streetwear, founded in 2006.

[1][2] Ridestore AB is a privately held company based in Gothenburg, Sweden which serves Europe and North America under three brand names.

Linus was motivated to start an e-commerce business out of a spare room in his parents' home, when he discovered that the American outdoor sport apparel brands he was interested in were not sold by any e-retailers in Sweden.

[6] Linus dropped out of school to run Ridestore AB, and was joined by his brother, Emil Hellberg.

[9][10] Ridestore AB acquired the Dope clothing trademark in the USA and Canada from EPOD America LLC, owned by Rob Gough,[11] in 2020.