[1] The founder, Paul Riedell,[2] wanted to design widely available and affordable ice skates.
This task secured him a spot in both the ice and roller skating hall of fame.
[5] Riedell is also the manufacturer of Moxi, a fashion-forward colorful brand of roller skates founded by pro skater Michelle “Estro Jen” Steilen.
[5] It also manufactures roller derby- and park-focused brand Antik Skates, a brand originally produced in cooperation with Mo "Quadzilla LK" Sanders before the company terminated its association with Sanders in 2018.
Riedell continues to produce brands associated with Antik including Gumball toe stops, Moto bearings, and CIB wheels.