Rifflandia also includes Artlandia, the War Child Lounge, and publishes an annual magazine.
Rifflandia III also introduced "Win!landia," a treasure hunt city-wide across Victoria, and Artlandia, an art showing in partnership with White Hot Magazine.
The inaugural Rifflandia started as a three-day festival from August 29–31, with seven stages, 65 artists and approximately 1,500 people in attendance.
[10] The venues were organized in a showcase style [11] and included Alix Goolden Hall, Element Nightclub, Logan’s Pub, Lucky Bar, McPherson Playhouse, Royal Theatre, Smith’s Pub, Sugar Nightclub and the Strathcona Rooftop.
It was launched in 2010 with Rifflandia III in partnership with White Hot Magazine, featuring a variety of artists in different galleries near and during the time of the festival.
It is a free publication published annually since 2009 that features profiles on the artists playing, a festival schedule and map.
It also includes details on other Rifflandia events, like Win!landia, Artlandia, War Child Lounge, and Wristband Connect.