[1] The company was founded by Stan Fridstein, Lenny Targon, and Harry Rosenthal[2] who identified a growing market in young, first time parents who were looking for expertise and guidance in choosing high quality baby products.
In 1992, they began expanding, opening up their first location in a Rich's department store in Atlanta, Georgia.
In 2000, they withdrew from a proposed initial public offering and began exploring merger possibilities.
[4] In 2001, they purchased FAO Schwarz from Royal Vendex KBB[5] and Zany Brainy.
[9] In 2009, Right Start was purchased by Liberty Interactive Media and reopened 9 stores nationwide.