It was the only opposition group that received over seven percent of the votes in the 2004 Georgian parliamentary election, passing the electoral threshold to secure seats in Parliament.
Both New Rights and the Industry Will Save Georgia refused to join rallies of the other opposition parties during the Rose Revolution, criticizing its leaders and distancing from the event.
They had also retained two seats from single-mandate constituencies which they gained in the 2003 Georgian parliamentary election, the results of which were largely annulled after the Rose Revolution.
The alliance's main political priorities included securing a flat tax system in Georgia; reducing government regulations on business; increasing economic growth and job creation in the private sector; rising defense spending and securing NATO membership no later than 2010; and promoting liberal democratic political institutions.
The alliance also supported creating a "common trade area in South Caucasian region" and restoration of Georgia's territorial integrity by creating a common economic projects with the Georgia's breakaway regions of Abkhazia and South Ossetia.