[1][2][3] The Rights to Ricky Sanchez podcast was launched by Spike Eskin and Michael Levin in July 2013, following the hiring of Sixers general manager Sam Hinkie.
Eskin and Levin were among the most vocal supporters of The Process, arguing weekly on behalf of fans who wanted the team to build for the future with the goal of ultimately winning a championship.
The podcast begins with discussion of weekly news events related to the Philadelphia 76ers, with the two hosts offering their often wildly contrasting views on recent games, personnel moves, and player updates.
Eskin and Levin were instrumental in cementing the saying as the era's go-to catchphrase, repeating it often on the podcast and printing it on t-shirts, one of which was worn on ESPN by Around the Horn panelist Pablo S.
“Retweet Armageddon” trended nationally on Twitter as 76ers fans re-shared anti-Process opinions that had aged poorly, with Sixers superstar Joel Embiid even joining in the movement.