Cordero was born and raised in Queens, New York and is known for applying unusual, non-traditional shooting methods in his work.
In 2010, Cordero was featured in Sprite's print and television ads for their Spark campaign and directed The World Is Watching, a documentary about the culture of New York City high school basketball produced by Nike and narrated by Spike Lee.
His big break came when he shot a teaser trailer for Blue Magic, the first visual off Jay-Z's concept album American Gangster.
His client list includes, amongst other artists, Jay-Z, Nas, Action Bronson, The Roots and Wu-Tang Clan and brands such as Coca-Cola, PepsiCo, Nike, Levi Strauss & Co., MillerCoors, LG, and Heineken International.
He is currently signed to First Wave Entertainment for U.S. Commercial Representation headed by executive producer Justin Havlik.