[1] Riniki's early education took place in Guwahati, where she attended St. Mary's High School[1] before moving on to Cotton College, where she graduated with a degree in Political Science.
[1][5] She is the Chairperson and Managing Director of Pride East Entertainments,[2] which is a parent company of several Assamese channels.
[10] They met as students while studying in cotton college, and Himanta shared his ambition of becoming Chief Minister with her.
[13][14] Riniki Bhuyan Sarma denied the allegations, claiming that her company had neither applied for nor received any subsidies, even though it was eligible.
She also filed a ₹10 crore defamation lawsuit against Gaurav Gogoi, accusing him of running a "slanderous campaign" against her business.