[2] The magazine provided a comprehensive gig and events guide,[3] strong local arts focus, live gigs and album reviews, interviews with local and international artists, regular columns, food news and reviews including bars and restaurants, food trucks, openings and more.

[2] The website ceased operations altogether on 30 June 2016,[4] making it the longest-running music and entertainment publication in South Australia.

[6] Robert "Bertie" Dunstan (c. 1955–2023)[7] worked for Telstra before he gave up a secure job to follow his passion as a music journalist.

His death was marked by several obituaries in the local press, with music venues and musicians also paying homage to the man of "legendary status".

He poured that vast and encyclopaedic knowledge into BSide Magazine, a defiant refusal to let the recording and promoting of Adelaide’s creative culture evaporate into social media ephemera".

[15] Scott McLennan began work as a freelance music journalist on Rip It Up in 2002,[16] after resigning from the Australian Federal Police.