The brand is known for advertisements of the 1970s and 80s depicting a broad array of social situations and using the tagline: "Riunite on ice, that's nice.
However, while the wine has seen a 2001 floor of 1.77 million cases and the ads are no longer the fixture they once were on American television, it has seen a resurgence.
In 2012, an advertising campaign directed at younger women and linked to the introduction of two new varieties based on increased popularity of sweeter varietals, Riunite Sweet Red and Riunite Sweet White,[1] was designed by Modea, a small award-winning advertising agency that specializes in digital campaigns.
[3] The slogan, "Just Chill" headlines the campaign which features a website designed to appeal to young women.
They also won gold medals in the 2015 San Diego International Wine Competition and the Winemaker Challenge[5]