[6][7] However, the City of Grandville turned down the plans in January 1991, stating that a 99-acre lot on Rivertown Parkway, which was adjacent to the property sought by Homart, was already zoned for commercial usage and was owned by General Growth.
[9][10][11] In October 1994 after waiting for the economy to strengthen, General Growth vice president John Bergstrom proposed a 150-store mall with 4 anchor stores, stating that the project could be completed by Spring 1997.
[12] This plan was also declined on October 12, 1994, with Grandville Mayor James Buck stating that more commercial was not needed in the city.
A NASCAR Silicon Motor Speedway Racing Center and Kahunaville were present at the mall shortly after its opening, with both closing a few years later.
[24] On April 18, 2018, it was announced that Younkers would be closing its doors due to its parent company, The Bon-Ton Stores, was unable to find a buyer forcing the chain to go out of business.
[26] In the fall of 2023, Spirit Halloween opened a seasonal location in the northern part of the lower level in the former Sears space.
In early 2024, Soar N Bounce Trampoline and Adventure Park signed a 10 year lease for the upper floor of the vacant Younkers space.
On August 30th, 2024, Poag Development Group bought Rivertown Crossings from Brookfield Properties, and intends to work with Jones Lang LaSalle in order to revitalize the mall and to keep it up to date.